Casa Palmera

Luxury villa in Rhodes

Built in 2023, the brand-new luxury villa with a pool, Casa Palmera, located in Rhodes, is the perfect accommodation for couples, families, or groups of friends.

We designed the villa’s complete corporate identity, including the logo, brochures, letterheads, and signage icons. Additionally, we developed the villa’s website to showcase its features, services, and facilities, while providing visitors with the option to make online reservations.

Client:	Casa Palmera
Services:	Web Design, Graphic Design
Tags:	#WebsiteDesign #Branding #LogoDesign

Logo design

For the Casa Palmera villa, we completely designed its corporate identity. The main idea for the villa's logo design was based on 2 key axes.

The luxury - relaxation duality, which the logo needed to convey, as per the client’s suggestion
The incorporation of the palm tree as a depiction of the brand name “Casa Palmera” as the main element of the logo

Based on this concept, we designed a symbol (logomark) using the palm leaf as a pattern that symbolizes absolute relaxation. We isolated this specific part of the palm, which points downward (arrows), and it represents the Casa Palmera brand.

Typography

For the Casa Palmera logo and corporate identity, a typeface was chosen to convey a handcrafted aesthetic, evoking the authenticity and luxury of the brand.

The distinctive design of the typeface combines curves with geometric balance, enhancing the sense of authenticity and uniqueness – two key characteristics of the experience offered by the villa.

Icons & Visual Identity

As part of the creation of the corporate identity, Wapp designed a complete icon set, specifically tailored to the style and aesthetic of Casa Palmera. These icons were consistently used across all communication channels — from business cards and printed brochures to the website.

The goal was to enhance the visual coherence of the brand, both digitally and in print, creating a distinctive and recognizable identity for the villa.

Website design

The Casa Palmera website was designed with a focus on minimal and clean lines. The fonts and icons specifically created for the corporate identity were used throughout the site, providing visual consistency and a cohesive aesthetic experience.

The use of subtle motion effects and smooth navigation enhances the visitor experience, conveying a sense of calm, quality, and elegance, perfectly aligned with the brand.

User Experience & SEO

The Casa Palmera website was developed with a focus on user-friendliness and functionality, aiming to present the villa, its services, and facilities in a clear and attractive way.

Visitors can easily explore the property through rich photographic content, check availability, and proceed with online booking via a simple and fast process. Additionally, a contact form is provided for any further information or requests.

Special attention was also given to SEO, with the website automatically sending all necessary metadata to search engines through the content management system. This ensures proper indexing, visibility in search results, and organic traffic.