Siontis Athletics

Cloud ERP with integrated eshop

Siontis Athletics has been active in the field of sports apparel, footwear, and accessories since 1974, when the first store was founded by the footballer of Olympiacos and PAS Giannina, Giorgos Siontis, and his wife. It was the first specialized sports store in Ioannina and one of the first in Western Greece. Over the years, the company established itself in the sports retail sector, both as a physical store and as one of the in Greece.

Wapp undertook the digitization of the entire physical store and provided innovative tools for the company’s daily operations through the cloud ERP. Additionally, Wapp was responsible for the design and development of the company’s eshop as an extension of the cloud ERP, functioning as a unified system that provides a wide range of tools for both the physical and the online store operations.

Services:	ERP Software, Eshop
Tags:	#WebsiteRedesign #Eshop #ERP

Visit the website Wapp - Design websites, eshops and digital marketing

Modern & efficient eshop

Wapp developed a fully customized and modern online store (eshop) for Siontis Athletics, tailored to the company's needs, combining technical excellence, commercial flexibility, and optimal user experience. The eshop supports multiple product categories with images and detailed options (size, color, material, etc.), as well as different prices depending on the parameters selected by the user (e.g., different prices for Large and XLarge).

For easy navigation, multiple product filters were integrated, allowing users to find what they need quickly. The checkout process was designed to be simple and immediate, without mandatory registration, while the company has access to advanced tools for order and customer management.

The eshop also offers advanced commercial features, such as bulk discounts for products meeting specific criteria (same category, same brand), the ability to create coupons and gift cards, as well as processing phone orders with online credit card payment options. For better analysis of commercial performance, a dedicated statistics dashboard was developed, featuring charts, graphs, and period-based reports.

Speed & SEO

For the speed of the eshop, targeted optimizations were made both at the application architecture level and on the server side, so that pages load very quickly and cart abandonment rates are reduced. Loading speed is a critical factor both for user experience and for SEO, as Google favors fast and efficient websites.

Search engine optimization (SEO) started from the very first lines of code. Each product and page is accompanied by titles, descriptions, metadata, and keywords that help search engines rank the content higher. Images and hyperlinks have optimized titles, while the overall architecture follows international web standards. The goal is to maximize organic traffic and enhance brand recognition.

More tools

For the complete integration of online and offline operations, the Wapp cloud ERP was installed. Through the ERP, real-time synchronization is achieved between the physical store and the eshop, with automatic updates for sales, prices, and stock levels. This prevents availability errors, reduces delays, and gives management a comprehensive view of the business at all times. The ERP operates as a unified system with the eshop, ensuring an uninterrupted and instant flow of data in real time.

The Siontis Athletics eshop includes a fully integrated customer loyalty system. Each registered user earns points with every purchase, whether online or in the physical store. These points accumulate in their account and can be redeemed on future purchases, offering immediate benefits to the customer and strengthening the trust relationship with the business. The loyalty system is fully connected to Wapp’s cloud ERP, ensuring that customer points and privileges remain synchronized across all sales channels.

An important aspect of the project was the integration with courier companies (ACS, Geniki Taxydromiki, Speedex, BOX Now, etc.), which allows for automatic voucher creation and shipment tracking via tracking numbers. The system supports the simultaneous use of multiple couriers, selecting the most cost-effective service for each order. Additionally, the eshop supports integration with Skroutz.gr and Bestprice.gr, as well as dynamic sitemap submission to Google, improving organic ranking and website traffic.

Design & Responsive Design

Wapp developed a fully customized online store (eshop) for Siontis Athletics, starting from scratch without using pre-made templates. The goal was to create a unique and modern environment that reflects the dynamism of the business while offering ease of use. The responsive design ensures that the eshop adapts perfectly to mobile devices, tablets, and computers, enhancing the user experience and improving its ranking on Google.