Google Ads for fashion eshop

Haute couture results: Google Ads for premium fashion brands

The fashion market in the online environment is one of the most demanding, as consumers seek a premium experience and branded products at competitive prices.

For a large eShop offering branded clothing, shoes, and accessories, we designed an advanced Google Ads strategy to achieve maximum ROAS (Return on Ad Spend).

Services:	Digital Marketing
Tags:	#GoogleAds #DigitalMarketing #PerformanceMarketing

The challenge

The competition in advertising premium fashion brands is particularly intense. The audience is demanding and well-informed, constantly comparing prices and quality before making any purchase.

For this reason, a comprehensive 360° omnichannel strategy is essential, incorporating a combined presence across Search, Display, and Shopping channels.

Our strategy

We combined Performance Max campaigns for coverage across the entire Google network, Search campaigns targeting both branded and non-branded keywords, as well as Dynamic Remarketing to re-engage visitors and keep our brand top-of-mind.

We implemented smart bidding strategies and designed attractive creatives featuring top brands such as Michael Kors, Ralph Lauren, Boss, and Karl Lagerfeld.

The results

€1,161
Total Spend
€13,435
Total Revenue
11.57×
Average ROAS
70×
ROAS on Branding Campaign
37.6×
ROAS on Dynamic Remarketing

The performance was impressive, with the majority of sales coming from smart targeting campaigns and advanced ad formats.

Conclusion: Proper use of Google Ads with smart budget allocation and a multichannel strategy can significantly boost a fashion e-shop’s sales while ensuring strong profitability.