Athens Marathon. The Authentic

Website with online registration system

The Authentic Athens Marathon is the most iconic sporting event held every year in Athens, under the auspices of SEGAS. It is considered the top mass sporting event in the country and represents a unique celebration of history, sports, and culture, attracting thousands of runners and spectators from around the world.

The Athens Half Marathon is a premier event for mass participation sports and for the Greek running movement. Runners experience a unique course through the historic center of Athens and see the city in a way very different from everyday life.

The Run Greece races are a series of events that have greatly boosted the running movement in Greece and contributed to its rapid growth. They are held in selected cities across Greece that can offer runners safety and beautiful routes.

On behalf of SEGAS, we undertook the development of the race websites as well as a unified system for registrations and payments.

Client:	SEGAS
Services:	Web Design, Web Apps
Tags:	#WebDevelopment #WebsiteRedesign

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Three events. One system. One experience.

Wapp undertook the design and development of three new websites for the Authentic Athens Marathon, the Athens Half Marathon, and Run Greece. All platforms are connected through a shared content management system (CMS) and utilize a unified registration and purchase system, allowing users to access all three events with the same account.

The design followed a common aesthetic aligned with the corporate identity of SEGAS, with variations in colors, layout, and functionality for each site to highlight the unique characteristics of each race.

The user experience (UX) was optimized to inspire, guide, and facilitate the user at every step – from obtaining information about each race to registration and purchase – while showcasing the unique selling points (USPs) of each event to enhance international appeal and recognition.

The result is three distinct yet fully connected digital experiences that run… in perfect sync.

Seamless experience on every device

The three websites were developed with a responsive design to provide a seamless navigation experience across all devices – from desktops and laptops to tablets and smartphones. The layout, images, and interactive elements adapt dynamically based on screen size and orientation, ensuring fast loading, easy navigation, and a consistent aesthetic in every environment. This way, runners and visitors always enjoy the same high-quality experience, no matter where they are.

Administrators

The shared CMS we developed for the three events provides administrators with full control and ease in managing all registrations and services from a single unified platform.

Through a user-friendly interface, they can enter, monitor, and edit participation forms, easily update their status (new, in progress, completed, canceled), manage each race individually, and edit related details and services. The system also allows bulk registrations and the sending of payment links to runners for settling their participation fees.

Regarding the runners, administrators have a complete overview: participant lists, order and payment history, total expenses, and contact information. Additionally, through an API bridge with the SEGAS accounting system, invoices and receipts are generated automatically, ensuring accuracy and speed in financial processes.

Runners – Visitors

For runners and visitors, the new architecture provides a unified and streamlined experience. With a single account (shared login credentials), they can register, complete payments, and manage their entries for any of the three events—without the need to create separate profiles or re-enter information.

This means fewer steps, greater convenience, and a smooth digital journey from registration to race start. At the same time, users have a consolidated view of their participation and purchase history, enjoying a personalized experience on every visit.

Standalone websites

Each of the websites provides all the essential information and tools for the races, volunteers, schedule, sponsors, and organizing authority. They are connected to the central system, allowing visitors to register and pay online, either individually or as a group, in an easy, fast, and secure way.

The layout of each site was designed according to the color schemes, structure, and functionalities of each race, while maintaining a consistent design language and a unified style across all pages.