Facebook Ads for pharmacy eshop

Performance that exceeds all expectations: Facebook Ad for online pharmacy

In the highly competitive field of pharmacies and cosmetics, the challenge is to attract new customers and increase repeat purchases while keeping costs at reasonable levels.

For our client, a modern pharmacy eShop, we developed a comprehensive Facebook advertising strategy aimed at boosting sales and strengthening customer loyalty.

Services:	Digital Marketing
Tags:	#FacebookAds #DigitalMarketing #PerformanceMarketing

The challenge

The intense competition from other online pharmacies, combined with the limited profit margins on pharmaceutical products, creates a particularly demanding environment. At the same time, the need for immediate returns from advertising campaigns makes strategic planning and effective utilization of available resources essential.

Our strategy

We launched an Advantage+ campaign to attract new customers for high-demand products and created Dynamic Remarketing campaigns targeting those who had already visited the website. Additionally, we implemented dedicated sales campaigns to promote selected brands, through which we highlighted specific cosmetic product lines (Lierac, Frezyderm, Nuxe, Darphin and more).

The targeting was based on interests, purchasing habits, and lookalike audiences. We designed appealing creatives with special offers and clear call-to-actions to maximize engagement and conversions.

The results

€466
Total Ad Spend
€433
Total Purchases
€17,138
Total Revenue
36.7×
Average ROAS
47.44×
ROAS on Advantage+ (with €8,613 revenue)

With just €466 spent on advertising, our client achieved sales exceeding €17,000 within a single month.

Conclusion: Targeted use of Facebook for customer acquisition and retargeting proved that the right strategy can turn a small investment into substantial profitability.