Optikon is located in Ioannina and operates in the market of branded sunglasses, eyewear and accessories from the most innovative designers in the world, such as Jimmy Choo, Anne et Valentin, Moscot, Celine, Havier Derome etc.

The online store's development is based on wapp's custom ecommerce management system. Having created a dynamic e-shop gives the administrators the ability to edit and update the content of e-shop, such as the products, the banners, the brands etc.

Visitors of the e-commerce website can search for and buy online. Multiple product search capabilities are provided by selecting filters including category, brand, price, frame or lens color or extra attributes, helping visitors easily find what they are looking for.

It also offers a variety of payment methods such as:
- cash on delivery,
- credit card,
- bank account deposit.

Particular care has been taken in relation to on site SEO, so that via the content management system, every single page automatically sends all necessary information that search engines need.

Finally, eshop's development was based on responsive web design technologies, so that the eshop can adapt on different screen sizes of mobile phones, tablets, notebook and desktop computers. This way all website visitors have the same user experience, regardless of how they access it.