15 Feb 2013 Nowadays, there has been a growing need for people to carry out online purchases. The spread of broadband Internet, use of smartphones and familiarity with technology in general, have resulted in a dramatic increase on sales through online stores. We present here some of the main reasons why physical store owners, are now focusing on selling their products online.
Low product prices
The majority of Internet users, assume that maintaining an online store is cheaper than a traditional retail space, resulting in expectations for significantly lower selling prices. While this assessment does not always match the reality, there are numerous products available on the Internet at significantly lower prices.
Special products & variety of goods
An online store offers far more options than a traditional store. For example an online store is always available, 24 hours per day, and may offer a larger variety of products. Moreover, as the Internet is getting more and more popular, it encourages the sale of rare and specialized products, which could not make a traditional store financially viable. This unique behaviour is paving the way for the creation of many new eshops devoted to highly specialized products, for which no one ever would have thought that would be sold independently.
Saving time
Modern lifestyle is getting more and more demanding and leaves little spare time for many people. Online stores are always available even for people that have little or no time available for purchases. Without the need to make a physical presence, anyone at his personal discretion, can order products online.
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